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Search results for “digital ad spending”
Airasia.com starts its journey to be an all-inclusive digital platform: will it be an easy way to go?
11/02/2020
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9:46:18 AM
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Airasia.com wants to be both a specialist and an all-rounder, but removing obstacles ahead may not an easy task.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020
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6:04:56 PM
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Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
How an Israeli startup wants to help hotels up their online booking game during crisis
08/13/2020
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1:27:59 PM
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Splitty has stood out from typical online travel services by offering “mixed rate” hotel deals.
Barry Diller calls for an end to ‘absurd’ earnings guidance
06/08/2020
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9:27:35 PM
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You cannot predict the future. Full stop.
Accor works on a domestic travel recovery promotion in China
06/23/2020
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5:01:50 PM
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Accor worked with travel and social media platforms including Ctrip, Fliggy, Meituan Dianping and WeChat, capturing the pent up domestic demand for travel and even impulse consumption by rewarding loyalists.
Leveraging 3rd party flagship stores for building "in China for China" business
07/05/2020
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5:23:21 PM
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Foreign hotel companies are setting up their flagship stores on Ctrip and Fliggy, and looking at them as a way to let locals shop in a way they are accustomed to.
Expedia is matching advertising spend by travel-related businesses
07/03/2020
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4:25:41 PM
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Budgets worth more than $1 million will see a match that leans “much more” toward 100%.
New data shows Facebook & Google ads effectiveness is fueled by TV advertising
06/17/2020
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5:53:15 PM
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Consumers who clicked on an online ad or visited the advertisers’ website, watched on average 39% more TV ads by that advertiser in the previous week than users who did not.
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